How to build a standout Learning Design portfolio (without overthinking it)
As a Learning Designer, you're not just creating learning—you're designing an experience. So, it makes sense that you'd need to show what you can do, not just talk about it. That's where a killer Learning Design portfolio comes in.
I'm Bianca Raby—Learning Designer, author, and CEO of Oppida. When I launched my agency back in 2019, I didn't want to fall into the trap of saying "we build great stuff" without proof. So, we created a full online course—Designing Digital Learning—as a portfolio piece. It's been updated a few times, but it still demonstrates our process, style, and philosophy.
And if you're a freelancer or job-seeking LD? You need to create that same kind of impact with your Learning Design portfolio. Here's how.
Learning Design portfolio tips for getting noticed (and hired)
1. Choose the right platform
Yes, even Learning Designers are judged on their design choices. So choose a platform that reflects your visual style and is intuitive to navigate. I personally love Squarespace for its ease and polish. Other options include Behance, Dribbble, or Portfoliobox—especially if you want to tap into design-savvy communities.
Whatever you choose, make sure your Learning Design portfolio doesn't feel like a résumé. It should look and feel like a digital experience.
2. Use the STAR model
This is my go-to framework for every project in a Learning Design portfolio:
- S – Situation: What was the context?
- T – Task: What were you asked to do?
- A – Action: What did you actually do?
- R – Result: What happened as a result?
Including the why behind your design choices is what sets you apart. It's not enough to show a cool storyboard—you need to explain the thinking behind it.
3. Add a personal touch
A Learning Design portfolio isn't just about showcasing skills—it's about showcasing you. Let your personality come through. Whether it's through the imagery you use (yes, my team sneaks in cat pics!) or a quick "About Me" video, help potential clients or employers connect with you on a human level.
4. Share it (like you mean it)
Don't just build your Learning Design portfolio and hope people will magically find it. Add it to your LinkedIn profile, email signature, and even your proposals. And please—make your contact details clear and give people a reason to reach out.
Also, pro tip: make your call to action welcoming, not off-putting. If you're open to collaborations, freelance work, or speaking gigs—say so!
Creating a Learning Design portfolio might feel overwhelming at first, but it's one of the best investments you can make in your career. Curious to see some great examples? Check out Devlin Peck's showcase here.
Until then—stay curious, stay creative, and of course, stay awesome!